Often heard this term CTQ ( Critical to Quality) but seldom we concentrate on
Critical to Success of a software project or program
This again varies based on the kind of company, Services or a Product Company.
Product Companies are more focused on Technology, Market leadership in delivering high
quality,value products.
Key areas for a product company include but not limited to
1.Technology leadership - How good your technical solution superior over others. How placed
your technology against competitor. This quality requires heavy investment in terms of tools
and People. Ofcourse, load of Ph.Ds and highly knowledgeable graduates will be involved.
Beware, you should not run a research lab.Its these erudite souls who created Fiber optics, Internet protocols, but they are not the right people to take it to masses. Technically sound, advanced companies are most loved, but at the same time how these technology will give ROI (Return of Investment)?
Xerox is one of the best innovators of various technologies, but they didn't leverage it in
their products. E.g., GUI, Mouse are their invention, but where do you see their name here??
Apple on the other hand doesn't invent technology( iPod or iPhone is not an invention, its a best
package with best functionality), but it makes the best use of technologies like touch, accelerometer etc.
2.Market Leadership - How you can bring in a new product? How you can make the world
believe it.
This can be thought of monopoly in a market or sheer leadership because of pricing or quality.
People expect better/newer things from these companies. Also, market leadership can
dictate things, demand better pricing from their vendors. Market leadership is achieved over
a period or some case within short span ( by aggressive marketing, pricing).
Sony for example is a leader in premium or higher end segments in Entertainment industry. They can
demand a higher price for their quality and technology.
Services Companies have a different set of goals and means of achieving it. Most important factors are
1. Value Leadership
Most of the customers to Services companies or product companies. They choose Services mainly to
meet their demands and scale. Prod. companies know what they want to do, they just need you to assist in
achieving it.
Value Leadership is about Time/Cost advantage to the customer and also various engagement like
Support, maintenance, operations management etc. First and foremost point considered will be w.r.to Pricing
and the time to achieve.
Product companies usually do the initial market analysis and bring up a Product, then comes the maintenance,sustenance, enhancement, support etc.
Indian companies shows value leadership in terms of cost ( offshore model).
Very simple example, take Automobile (Car). GM or Toyota is a product company which rolls out a wonderful Car.After this roll-out they will go back to innovate new ideas, improvement to their production capacity etc. Service companies are the one who take care of maintenance, replacement, repairs etc.
2. Consistent Delivery and Quality Leadership
Cost and Time alone doesn't guarantee a usable service. For a less cost and shorter duration if your service doesn't meet the acceptance level of customer, then its a failure.
Meeting the delivery commitments is a challenge and a key differentiators to a services company. Delivering not once, but consistently over a period of time, would bolster the confidence with customer.
Quality is often an implicit goal. Earlier it was assumed higher quality product comes with a higher price,
now that doesn't stand good. With an optimal price, time-line, high quality is expected.
Poor quality drives away all the good-will built over years. It will take years to build a trust, but it is instantaneously brought down by lack of quality.